Toys Archives - Fact / Myth

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A toy is an object that is intended for play, collection, or display, typically a model or replica of an actual or imaginary object.

Licensing and Media Tie-Ins Saved LEGO

Researched by Thomas DeMichele Published - January 4, 2016
Last Updated - August 3, 2016

LEGO struggled from 1998 to 2004, nearing bankruptcy, but licensing and media tie-ins helped revitalize the company and the LEGO brand name.

Star Wars Toys Popularized Collectible Action Figures

Researched by Thomas DeMichele Published - December 30, 2015
Last Updated - April 9, 2016

Star Wars created the collectible action figure craze.

In 1977 Kenner’s Star Wars toys popularized collectible action figures helping to create a second business for Hollywood and a cult following for Star Wars.