Licensing and Media Tie-Ins Saved LEGO Fact
LEGO struggled from 1998 to 2004, nearing bankruptcy, but licensing and media tie-ins helped revitalize the company and the LEGO brand name.
Toys
A toy is an object that is intended for play, collection, or display, typically a model or replica of an actual or imaginary object.
Star Wars Toys Popularized Collectible Action Figures Fact
In 1977 Kenner’s Star Wars toys popularized collectible action figures helping to create a second business for Hollywood and a cult following for Star Wars.