Marketing is a style of communication intended to sell a product, service, or ideology to a consumer. Marketing tools include video, print, and audio, and usually incorporates psychological and social science theories to achieve its goals.

Licensing and Media Tie-Ins Saved LEGO

licensing and media tie-ins saved lego

LEGO struggled from 1998 to 2004, nearing bankruptcy, but licensing and media tie-ins helped revitalize the company and the LEGO brand name.