Organized Noize helped popularize Atlanta-based Hip Hop, both directly and indirectly as a collective. Specifically, this claim has weight due to the breakout works of OutKast and Goodie Mob, and especially the popularity of CeeLo Green, André 3000, and “Waterfalls” by TLC, but also to a lesser extent the endless stream of albums built on this core vibe. While one can’t say Organized Noize began the Dirty South trend single handedly (as earlier and later artist deserve a nod), we can say they were a primary force behind the movement and aren’t mis-credited as some of the founders of Dirty South Atlanta-style Hip Hop.
Did Organized Noize Popularize Atlanta Hip Hop (as Claimed in the Organized Noize Documentary)? Or, How the Dirty South Was Won.
Organized Noize, a music collective founded in 1992, helped popularize Atlanta-based “dirty south” hip hop via their work with OutKast, Goodie Mob, TLC and more.Organized Noize on Stankonia & OutKast’s “So Fresh, So Clean”.
FACT: Organized Noize is notable for actually playing their instruments, being eccentric, and having a positive message. This sets them apart from most of their other hip hop contemporaries who built their acts around the darker side of the experience underlying Hip Hop and the tension between East Coast and West Coast cultures. You can hear, feel, and see the influence of Organized Noize throughout modern hip hop.
Was Organized Noize the First Atlanta Hip Hop Group?
Organized Noize wasn’t the first Atlanta hip hop group, and they weren’t the only pioneers of the Dirty South style, but they helped popularize both and were extremely influential. It is easy to see the evolution of hip hop by looking at the timeline, realizing that the southern hip hop culture is different from the cultures of east coast and west coast rap, and then spotting the key groups like OutKast and Goodie Mob that arose out of the new mentality. This can all then be confirmed by interviews with current artists in this genre who admit to being influenced by these groups.The Takeover: What You Really Know About the Dirty South?!? This documentary looks at the evolution of Hip Hop from the Bronx to the West Coast, and then to the South in the early 90’s.
Who is Organized Noize?
While the core of Organized Noize consists of the lesser known Rico Wade, Ray Murray, and Sleepy Brown, other members included André 3000, Big Boi, CeeLo Green, Killer Mike, and Bubba Sparxxx.
Rico Wade, Ray Murray and Sleepy Brown even wrote the major pop hits “Waterfalls” by TLC and “Don’t Let Go (Love)” by En Vogue.
Organized Noize’s early work with OutKast brought Atlanta hip hop to the mainstream, but their later pop hits ensured the music industry took notice.
Despite the success of the collective, the core of the group never found mainstream success. This is documented in the collective’s autobiographical documentary “The Art of Organized Noize”.
The Art of Organized Noize
“The Art of Organized Noize” is on Netflix as of March 22, 2016. I strongly suggest checking it out. There are lots of interesting stories that we will leave to the film to tell.THE ART OF ORGANIZED NOIZE – TRAILER.
“By the mid-1990s, thanks to the rise of OutKast, Goodie Mob, and the production collective Organized Noize, Atlanta developed a reputation as a home for soul-minded hip hop eccentrics, providing an alternative to hip hop’s coastal identities.” – The New York Times