Below is the Federalist #10, written by James Madison, and reprinted in full. We explain, annotate, and offer context on the Federalist #10.
Marketing is a style of communication intended to sell a product, service, or ideology to a consumer. Marketing tools include video, print, and audio, and usually incorporates psychological and social science theories to achieve its goals.
As James Madison said when discussing special interest factions and liberty in the Federalist #10, “Liberty is to faction what air is to fire, an aliment without which it instantly expires”.
The bed of nails principle states that while laying on one nail is enough to puncture a person’s skin, laying on many distributed nails isn’t.
Political Correctness (politically correct or PC), describes how much tolerance, sensitivity, censorship, and freedom of expression “is correct” in a given setting.
“Useful Idiot” is a political insult that describes a person who is, through manipulation or not, useful to a political cause that is not their own without fully realizing their role.
Watches are typically, but not always, set to 10:10 (or close) in advertisements. This is mostly for aesthetic reasons and simplicity.